Massage Therapy Marketing

You want to get to a point where you’re getting more bookings than you can handle. Wouldn’t that be a great problem to have, right? And an opportunity to expand. 

It’s not easy to get to this point but it should be the ultimate goal, and without a marketing plan it’s going to be even harder

We our approach focuses on both new and existing customers, as well as helping with getting your products right.

This so important! If your brand has been poorly developed you’re going to work harder to get new customers.

All too often we see massage therapy businesses that haven’t given their name and branding much thought. It’s a missed opportunity. 

A good brand helps get more bookings but also adds value to the business when it’s ready to be sold.

It’s much easier and cheaper to market to existing customers than attracting news ones, so it makes perfect sense to grow a list of customers. 

This can be as simple as capturing their phone numbers or email addresses. And when you have an offer you target them via a campaign.

The bigger the list of customers the more valuable your business will be when you sell it.

Your customers come to you with pains and stress and leave feeling amazing.

This is powerful. Not many products and services have the same effect of someone. 

Here’s the thing, though. The customer experience isn’t only limited to the massage therapy. It starts the moment they see your advert or walk in your shop. And it ends when leave with a smile on their faces.

You need to delight customers at every stage and a good marketing strategy helps achieve that.

Marketing involves a fair amount of work. Of course you can outsource it to us – that’s what we are here for.

But you remain the owner and should set up systems and processes to save you time.

The best example of this is implementing a booking management system, which is an essential tool if you are planning to grow.

You also want to make sure that technology work for you so that it doesn’t take too much of your time.

Massage therapy businesses have been hit hard by lockdowns and restrictions.

But there are things you can do to keep going. Here are a couple of ideas:

– Sell vouchers in advance to help with cashflow
– Promote your health and safety protocols to reassure customers and set yourself apart
– Offer online wellness sessions via a tool like Zoom.
– Sell products for your customers to use as they wait to get back to you.

Once you have developed a strong brand, have a steady flow of bookings coming in and an existing list of contacts to market to, your business will be valued much higher.